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Prepared for Red Ventures

US learners, ready to become your students.

Vaia reaches 45M learners worldwide and more than 10M in the United States: the #1 learning app, best-in-class degree discovery, and an AI College Advisor. 100 percent organic. Exactly the students you want to enroll.

Press → to advance · O for overview

01·The platform

Vaia in numbers.

0learners worldwideOne of the largest learning platforms on earth.
0learners in the United StatesMore than half are adult learners weighing their next degree.
0organic growthGrown on product and SEO, with no paid acquisition engine.
0would recommend VaiaA trusted daily habit, not a one-time visit.

01·The platform

From a learning platform to a learning and qualification platform.

Until 2025

A pure learning platform

We grew by helping high school and college students study smarter: flashcards, explanations, exam prep. That built daily trust with an entire generation.

45M+learners built the habit
Same trust, new outcome. From studying a subject to choosing and starting a degree.
Now

Learning and qualification

A major push into adult learning: reskilling and upskilling in data science, programming, and using AI. In the US, more than half of our learners are adults planning their next step.

50%+of US users are adult learners

→ The platform that upskills its users continuously.

01·The platform

One platform for the entire learning journey.

From middle school through university, and on into the job-focused reskilling adult careers now demand: marketing, online marketing, sales, data and AI. Over a billion courses on one platform.

0
expert-authored courses built for adult learners The job-focused reskilling over half of our US learners now come for, taught by domain experts — from performance marketing to building with agentic AI.
~13%of adult learners on StudySmarter indicated interest in going back to college
MarketingOnline marketingSalesData & AIBusiness
Backed by

01·The platform

Huge organic growth, month after month.

0new sign-ups
every month
0SEO visits per day in the US
95%of sign-ups organic
67%direct · 28% SEO

→ A durable, low-cost audience we own, not one we rent.

02·The journey·Discover

We own the top of the funnel for online degrees.

When a US learner searches for a program, they land on Vaia. Best-in-class content, UX and SEO on every school and subject, built to rank and to convert. This is where the online-degree journey begins.

0US colleges covered
>200kprogram pages
0programs with verified online-delivery data, up from 1,709
1k/daynew SEO pages published daily for college seekers
See a live college page ↗ See a live ranking ↗
Gonline business degree
All    Programs    News    Images
Best Online Business Degrees 2026 · Compare Programsvaia.com · Degree Board#1
Online Business Degree: Cost, Length & Careersvaia.com · Guides#2
Business Administration Programsaggregator#3
Online Degrees in Businessdirectory#4
Top-ranked across the high-intent degree queries that matter.

→ Every US degree search is a chance to put your schools in front of the right student.

02·The journey·Decide

StudyKit: a new category for the college journey.

New product category

Not another tool. StudyKit is the operating system a prospective student runs their whole journey on: find the right course and college, track every application, get help applying, and figure out financing. One interface, end to end.

0sign-ups per day, 90 days after launch

02·The journeyshipped this month

Product updates: StudyKit US, shipping fast.

Just shipped
New AI Advisor Agent
An agentic advisor that plans the whole path with the student — compares programs, checks admission chances, and guides the application, grounded in Vaia’s own data.
#1 online-delivery data
1,709 → 7,197 programs verified online
The most complete verified dataset of which US programs are truly available online — more than 4× in one release.
Admissions data
Admission & deadline data per program
Requirements, deadlines and acceptance odds on every program page, so students apply where they actually fit.
ROI engine
Real ROI calculations
Net price vs. real earnings: a payback calculation for every program, in plain English.

→ More surface, more depth, more data. More high-intent students flowing to your widget.

02·The journey·Guide

An advisor that knows more than any general AI.

0average click-through into partner offers, our highest-intent surface

A general chatbot guesses from the open web and has no idea who it is talking to. Our advisor is grounded in first-party data no one else has:

  • Each learner's study history, profile and behavior
  • Verified data on 6,100+ colleges and 200k+ programs
  • Real tuition, financial aid and admissions requirements
  • Program outcomes and earning potential
>40kconversations with study seekers trained into it
10M+verified data points on colleges, programs, cost & outcomes
AI College Advisor
Hi Maya
● live
I want an online business degree I can do while working full time.
Based on your budget and GPA, 3 accredited programs fit and start within 8 weeks.
ASU OnlinePurdue GlobalSNHU
Matched to 3 schools
Ask about a school…

02·The journeyproof it works

We already built the number one in Germany.

0
colleges & agencies partner with VaiaThe backbone of college marketing in the market.
0
of high-school graduates use Vaia10M monthly active users, in a country of 83M.
0
driver of college leads and enrollmentsThe single biggest source in the market.

→ Same framework, now running in the US, where the market is larger.

03·The leads

High-intent, degree-ready, and clear on what they want.

0start within 3 monthsOver half want to start right away.
0likely or better to enrollExcludes the 9% who say it is unlikely.
0want a Bachelor'sUndergraduate demand dominates.
0open to flexible formatsOnline or hybrid works for them.
0are career-drivenA better job is the number one motivation.
0weigh 2+ schoolsActively comparing, not decided yet.
0bring work experienceAdult learners with real backgrounds.
0have only a HS diplomaFirst-time undergraduates, wide open.

03·The leads

What they want to study, and where they are.

Top fields of interest

Share of US leads · top 8 of 20 tracked

56%of healthcare leads bring clinical experience
55%of tech leads can already code

Where they're based

Top 8 states · 49 states plus D.C. & Puerto Rico

#1reason to pick a school: affordability (55%)
ZIPevery lead geo-coded to city and ZIP

03·The partnership

Three high-intent surfaces, one Red Ventures widget.

AI College Advisor41% of clicks · 26% CTR Listicles & rankings33% of clicks · up to 14% CTR Degree Board26% of clicks · up to 8% CTR
Red Ventures widget
0
of widget views convert to a lead
Clicks after 3.6× views on average · avg. account 4.9 months old
See the monetized page ↗

→ Your offer only loads for a pre-selected, degree-ready audience.

03·The partnershiplive now

The new flow: interested, then pre-qualified, then your widget.

1

Interested in studying online

A learner lands on a degree page, a ranking, or the advisor and shows real interest in an online degree.

2

Pre-qualified

Two questions: start within 90 days, and likely to enroll within 12 months?

3

Enter the widget

Only near-term, likely-to-enroll learners reach your offer.

4

RV lead

Submits in your widget and lands in your system as a qualified lead.

→ This is the flow now, live at  vaia.com/s/degrees/red-ventures

03·The partnership

We asked the clickers directly.

0 emailed → 0 responses A 9% response rate from RV widget clickers.
0active application interestNot browsing, actually applying.
0want to start within 90 daysNear-term intent, confirmed.
0found the widget helpful or very helpfulIn finding relevant degrees.
0found the widget results relevantThe right schools, matched to intent.
0had not chosen a school before the widgetUndecided when they reached your offer.
0name affordability as their top questionFollowed by admissions and careers.
44% direct application interestup to 76% application interest after receiving more data (ROI, job chances, cost)

03·The partnership

The lead volume potential.

0
monthly leads by year-end, up from 14k in August
0
only 23% of ready-to-enroll learners have seen the RV widget so far — most of the potential is still untapped

→ 14k in August, 18k in September, on track for 26k a month by December.

03·The partnership

Ways to optimize quality.

01

Share more data

A postback loop so we see which leads convert. We optimize lead quality and the candidate journey together, in real time, instead of guessing.

joint optimization
02

Pre-qualify harder

Push the two-question gate in front of more surfaces, so a larger share of the people entering the widget are near-term and likely to enroll.

higher lead quality
03

Monetize intent

Introduce monetized links for learners already set on a specific school. We surface the right offer at the exact moment they have decided.

see the monetized link ↗
04

Engage post-submission

We keep working leads after they submit — email, SMS and WhatsApp nudges that lift show-up and enrollment conversion.

higher conversion

→ Same audience, tighter loop, more enrollments for the schools you serve.